Services — 01
A PR firm built on real media relationships — earned media and press strategy that build credibility, not just clips. We get your brand in front of the editors and publications that matter.
The Discipline
As a full-service PR firm, we place strategic narratives where they matter — earned media that builds genuine credibility. Our media relations are grounded in real relationships with editors, journalists, and publications, so your story doesn't just get sent — it gets placed.
From launch announcements to brand storytelling to crisis communications, we shape the narrative and make it land — across entertainment, fashion, beauty, lifestyle, and culture.
The proof is in the placements. Client campaigns have landed in Vogue, WWD, and Refinery29 — Audrina Patridge's Prey Swim launch ran through all three — while the firm's own story has been told by the Los Angeles Times, Forbes, The Wrap, Fashion Week Daily, and The PR Net. Press relationships like that aren't built in a pitch cycle. They're built over a career that started in Manhattan showrooms and runs through a decade on the Sunset Strip.
And the firm is bicoastal by design. A launch narrative can open with Los Angeles entertainment press and carry into New York City fashion and beauty media without switching agencies — the same team, the same relationships, on both coasts.
What's Included
Real relationships with editors and journalists across print, digital, and broadcast — the foundation of earned media.
Press outreach, story development, and placements that build credibility and cultural relevance — not just coverage.
Narrative and messaging that give your brand a point of view worth covering — and worth remembering.
Strategic communications when it counts — protecting reputation and positioning leadership with clarity.
Public relations at The Influence rarely works alone. Earned media compounds when press strategy runs alongside an influencer campaign, a booked name, or a produced moment — one story engineered to land in print, in feeds, and in the room at once. That is the advantage of a full-service shop: the editor covers it, the creator posts it, and the audience that matters experienced it firsthand. Media relations open the door; the rest of the agency makes sure there's something worth walking into.
FAQ
A PR firm earns media coverage for its clients — placing stories with editors, journalists, and publications rather than buying ad space. The Influence handles media relations, press strategy, brand storytelling, and crisis communications across entertainment, fashion, beauty, lifestyle, and culture, building the kind of credibility paid placements can't.
Advertising is space a brand pays for; public relations is coverage a brand earns. An ad says exactly what you want it to say, while earned media carries the independent credibility of an editorial voice. The Influence focuses on earned media because a story placed by a trusted outlet does more for a brand's reputation than any paid impression.
Yes. The Influence is headquartered in Los Angeles and active in New York City, but media relations are national by nature, and campaigns run wherever culture happens — including activations tied to the Golden Globes, Cannes, Paris Fashion Week, New York Fashion Week, and Coachella.
The agency works across entertainment, fashion, beauty, lifestyle, and culture, with clients spanning luxury, hospitality, music, and wellness. The roster has included Burberry, YSL Beauty, Nautica, Soho House, and sbe, alongside emerging brands preparing for their first launch moment.
Yes. Crisis and executive communications are part of the firm's core public relations offering — strategic counsel that protects reputation and positions leadership with clarity while a story is still moving. The same media relationships that place launch coverage also help shape the narrative in difficult moments.
Tell us about the brand. We'll bring the influence.