The Influence is a PR firm and influencer marketing agency headquartered on the Sunset Strip — at the center of entertainment, music, nightlife, fashion, and beauty, with unmatched access to talent, media, and the tastemakers who define what's next.
The Market
Los Angeles is the entertainment capital of the world — where creators, brands, and culture converge. Being embedded here, on the Sunset Strip, gives our PR firm direct access to the venues, talent, and cultural moments that define the city. From a restaurant opening to an album drop to a brand activation, we're already in the room.
That access shows up in the work. Hospitality and nightlife campaigns for names like Soho House and sbe. Celebrity beauty stories like Hilary Duff's #LiveTheBlondeLife with Joico. Wellness launches like Caliwater, the cactus-water brand co-founded by Vanessa Hudgens. And a production calendar that has run from the Golden Globes to Coachella, with red carpets, premieres, and charity galas in between.
The city has noticed. The Los Angeles Times named founder Ali Lasky among its Business Visionaries, and local press from Voyage LA to ShoutOut LA has told the story of the agency's West Hollywood roots. Influencer marketing and entertainment PR are Los Angeles trades, and this is where we practice them — at the source.
Across the City
Luxury fashion, high-end beauty, and prestige brands — PR and influencer marketing built for Beverly Hills' most discerning clientele.
Entertainment, nightlife, and music — where culture happens first. Earned media and activations built for Sunset Strip energy.
Lifestyle, wellness, and coastal luxury — brand storytelling and earned media for Malibu's beach-meets-prestige brands.
Tech, wellness, and beach lifestyle — digital PR and social strategy for Santa Monica's innovative brands.
Headquarters
The Office
8033 W Sunset Blvd, Suite 962
Los Angeles, CA 90046
The Advantage
8033 W Sunset Blvd has been the epicenter of entertainment and culture for decades. This isn't just our address — it's our advantage: direct access to the talent, venues, and media that make this neighborhood the cultural engine of Los Angeles.
Capabilities
Full-service across public relations, influencer marketing, talent booking, and event production — for Los Angeles brands and beyond.
Los Angeles rewards speed, and a Sunset Strip address keeps us close to everything: earned media for an album drop, an influencer campaign for a Beverly Hills beauty launch, a celebrity booking for a premiere in Hollywood, an activation in Santa Monica. One team runs all four disciplines as a single motion — and when a campaign needs a second coast, the same team carries it to New York City.
FAQ
The Influence is headquartered at 8033 W Sunset Blvd, Suite 962, Los Angeles, CA 90046 — on the Sunset Strip, in the middle of the entertainment, music, and nightlife corridor that has been the epicenter of the city's culture for decades.
The firm works across greater Los Angeles, with deep familiarity in Beverly Hills, West Hollywood, Malibu, and Santa Monica — from luxury fashion and prestige beauty to nightlife, wellness, tech, and coastal lifestyle brands. Being based on the Sunset Strip keeps the team close to the venues and media that drive each neighborhood's scene.
Full service: public relations, influencer marketing, talent booking, and event production. The Los Angeles headquarters runs earned media campaigns, creator partnerships, celebrity bookings, and events at every scale — from intimate dinners to red carpet premieres and large-scale brand activations.
Entertainment, fashion, beauty, lifestyle, hospitality, and music brands at every stage, from launch to legacy. The roster has included Burberry, YSL Beauty, Joico, Soho House, sbe, and Caliwater, along with talent campaigns for names like Hilary Duff and Vanessa Hudgens.
No. The Influence is bicoastal — headquartered in Los Angeles and active in New York City, where founder Ali Lasky began her career in Manhattan fashion PR. Campaigns move between both coasts with a single team on the ground in each market.
Tell us about the brand. We'll make it a moment.