The Influence is a bicoastal PR and influencer marketing agency — and New York is our founder's home market. Manhattan fashion-PR roots, New York Fashion Week in our DNA, and campaigns that move between both coasts.
Roots
Founder Ali Lasky is a New York native — raised on the south shore of Long Island, forty minutes from Manhattan, on Broadway shows and the energy of the city. She launched her career in New York fashion PR: an internship in Juicy Couture's Manhattan showroom, boutique publicity, and runway operations at New York Fashion Week.
That NYC pedigree — the editors, the showrooms, the fashion calendar — still runs through everything the agency does.
Read Ali's story →"I was so excited to walk up the steps each day of NYFW at Bryant Park, enter the tent, and be handed the new copy of The Daily Front Row." — Ali Lasky, Founder & CEO
In New York
New York is a named focus market for the agency — fashion, beauty, media, and culture — with a history of New York Fashion Week activations and bicoastal campaigns run on the ground.
Fashion-week moments and activations that tap New York's editorial calendar — including the Rhonda's Kiss "Kiss for Comedy" NYFW fundraiser at The Civilian Hotel (September 2024).
Earned media and brand storytelling rooted in real Manhattan fashion-PR relationships — showrooms, editors, and the press that shape taste.
The right creators and talent for New York launches and campaigns — matched with editorial intent, booked with precision.
One agency across both coasts — LA and NYC working as a single team, so a campaign carries from the Sunset Strip to SoHo without missing a beat.
Capabilities
The full range — public relations, influencer marketing, talent booking, and event production — available to New York brands and beyond.
Tell us about the brand. We'll bring the influence — coast to coast.